Capital of Cool
Only a century ago, Tel Aviv was little more than sand and a dream. Emerging out of ancient Jaffa, she rose from the Mediterranean dunes entwined with the creative spirit of the era’s leading Zionist thinkers, intellectuals, artists and cultural leaders who never feared coming face to face with adversity. Today, this creative energy lives on in the form of Israel’s largest metropolis-an international center of spirited innovation, an imaginative and sizzling culinary scene and the center for the embodiment of the creative essence of Israel. Tel Aviv truly is the Capital of Cool!